This is Marketing

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THE FINANCIAL TIMES BOOK OF THE MONTH

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. They don’t just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.

This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.

It’s time for marketers to stop lying, spamming, and feeling guilty about their work. It’s time to stop confusing social media metrics with true connections. It’s time to stop wasting money on stolen attention that won’t pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

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Format

Hardcover, Paperback

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The Atom: A Visual Tour (The MIT Press)

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Jack Challoner

100

Pages

5-7

Hours to read

10000

Total words

[trx_socials type=”icons” size=”tiny” shape=”round” custom=”no” top=”inherit” bottom=”inherit” left=”inherit” right=”inherit”][/trx_socials]

by Jack Challoner

Synopsis

An accessible and engaging guide to the atom, the smallest, most fundamental constituent of matter.

Until now, popular science has relegated the atom to a supporting role in defining the different chemical elements of the periodic table. In this book, Jack Challoner places the atom at center stage. The Atom investigates the quest to identify the smallest, most fundamental constituents of matter—and how that quest helps us to understand what everything is made of and how it all works. Challoner covers a wide range of topics—including the development of scientific thinking about atoms and the basic structure of atoms; how atomic interactions account for the familiar properties of everyday materials; the power of the atomic nucleus; and what the mysterious quantum realm of subatomic particles can tell us about the very nature of reality.

Illustrated in color throughout, The Atom offers clear answers to questions we have all pondered, as well as some we have never even dreamed of. It describes the amazing discoveries scientists have made about the fundamental building blocks of matter—from quarks to nuclear fission to the “God particle”—and explains them accessibly and concisely. The Atom is the engaging and straightforward introduction to the topic that we didn’t get in school.

>  GET THE EBOOK  <

This is Marketing

Pages

Hours to read

Total words

by

SKU N/A Categories , ,

Description

Synopsis

THE FINANCIAL TIMES BOOK OF THE MONTH

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. They don’t just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.

This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.

It’s time for marketers to stop lying, spamming, and feeling guilty about their work. It’s time to stop confusing social media metrics with true connections. It’s time to stop wasting money on stolen attention that won’t pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

Additional information

Format

Hardcover, Paperback

Get notified when THE VISION is update

The Atom: A Visual Tour (The MIT Press)

  • 100 Pages

  • 5-7 Hours to read

  • 10000 Total words

An accessible and engaging guide to the atom, the smallest, most fundamental constituent of matter. Until now, popular science has relegated the atom to a supporting role in defining the different chemical elements of the...

Invisible Girl

  • Pages

  • Hours to read

  • Total words

“I absolutely loved***Invisible Girl—***Lisa Jewell has a way of combining furiously twisty, utterly gripping plots with wonderfully rich characterization—she has such compassion for her characters, and we feel we know them utterly… A triumph!” —Lucy Foley, New...

The 20th Victim

  • Pages

  • Hours to read

  • Total words

Sergeant Lindsay Boxer tackles an ambitious case that spans San Francisco, L.A., and Chicago in this pulse-pounding thriller of "smart characters" and "shocking twists" (Lisa Gardner, #1 New York Times bestselling author). Three victims, three bullets, three...