The Hype Machine

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Synopsis

In this brilliant smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how ‘hyper-socialization’ has profoundly changed us.

Why does fake news spread faster than the truth?

Do products and ideas become popular because they are good or because they are rated highly online?

How does influence actually work and what does it mean to be influential?

Which strategies and tactics can help businesses survive and thrive in the New Social Age?

Human beings have always been a social species. We’ve been communicating and cooperating with one another since the dawn of time. But today, something is different. Over the last decade, we’ve doused the fire of human interaction with high octane gasoline. We’ve created technologies that massively amplify the ways in which we interact with one another, automated by machine intelligence that is designed to inform, stimulate and entertain us. Together these technologies constitute what Sinan Aral calls the ‘Hype Machine’. Digital platforms like Facebook, Snapchat and Twitter are injecting the influence of peers into our daily decisions, driving the products we buy, how we vote and even who we love.

Packed with original research conducted by Aral and his team, The Hype Machine describes the impact of social media on statecraft, politics, voting, business and public health, and shows us how to adapt our society to the hyper-socialized state the Hype Machine has wrought.

This is a fascinating book that provides counterintuitive and surprising answers to some of the most hotly debated topics of our connected, digital era, as it impacts society.

Additional information

Format

Hardcover

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[trx_socials type=”icons” size=”tiny” shape=”round” custom=”no” top=”inherit” bottom=”inherit” left=”inherit” right=”inherit”][/trx_socials]

by Jack Challoner

Synopsis

An accessible and engaging guide to the atom, the smallest, most fundamental constituent of matter.

Until now, popular science has relegated the atom to a supporting role in defining the different chemical elements of the periodic table. In this book, Jack Challoner places the atom at center stage. The Atom investigates the quest to identify the smallest, most fundamental constituents of matter—and how that quest helps us to understand what everything is made of and how it all works. Challoner covers a wide range of topics—including the development of scientific thinking about atoms and the basic structure of atoms; how atomic interactions account for the familiar properties of everyday materials; the power of the atomic nucleus; and what the mysterious quantum realm of subatomic particles can tell us about the very nature of reality.

Illustrated in color throughout, The Atom offers clear answers to questions we have all pondered, as well as some we have never even dreamed of. It describes the amazing discoveries scientists have made about the fundamental building blocks of matter—from quarks to nuclear fission to the “God particle”—and explains them accessibly and concisely. The Atom is the engaging and straightforward introduction to the topic that we didn’t get in school.

>  GET THE EBOOK  <

The Hype Machine

Pages

Hours to read

Total words

by

SKU N/A Categories , ,

Description

Synopsis

In this brilliant smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how ‘hyper-socialization’ has profoundly changed us.

Why does fake news spread faster than the truth?

Do products and ideas become popular because they are good or because they are rated highly online?

How does influence actually work and what does it mean to be influential?

Which strategies and tactics can help businesses survive and thrive in the New Social Age?

Human beings have always been a social species. We’ve been communicating and cooperating with one another since the dawn of time. But today, something is different. Over the last decade, we’ve doused the fire of human interaction with high octane gasoline. We’ve created technologies that massively amplify the ways in which we interact with one another, automated by machine intelligence that is designed to inform, stimulate and entertain us. Together these technologies constitute what Sinan Aral calls the ‘Hype Machine’. Digital platforms like Facebook, Snapchat and Twitter are injecting the influence of peers into our daily decisions, driving the products we buy, how we vote and even who we love.

Packed with original research conducted by Aral and his team, The Hype Machine describes the impact of social media on statecraft, politics, voting, business and public health, and shows us how to adapt our society to the hyper-socialized state the Hype Machine has wrought.

This is a fascinating book that provides counterintuitive and surprising answers to some of the most hotly debated topics of our connected, digital era, as it impacts society.

Additional information

Format

Hardcover

Get notified when THE VISION is update

The Atom: A Visual Tour (The MIT Press)

  • 100 Pages

  • 5-7 Hours to read

  • 10000 Total words

An accessible and engaging guide to the atom, the smallest, most fundamental constituent of matter. Until now, popular science has relegated the atom to a supporting role in defining the different chemical elements of the...

Invisible Girl

  • Pages

  • Hours to read

  • Total words

“I absolutely loved***Invisible Girl—***Lisa Jewell has a way of combining furiously twisty, utterly gripping plots with wonderfully rich characterization—she has such compassion for her characters, and we feel we know them utterly… A triumph!” —Lucy Foley, New...

The 20th Victim

  • Pages

  • Hours to read

  • Total words

Sergeant Lindsay Boxer tackles an ambitious case that spans San Francisco, L.A., and Chicago in this pulse-pounding thriller of "smart characters" and "shocking twists" (Lisa Gardner, #1 New York Times bestselling author). Three victims, three bullets, three...