Irresistible

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Hours to read

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Synopsis

Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.

In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today’s products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.

By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.

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Format

Hardcover, Paperback

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The Atom: A Visual Tour (The MIT Press)

by

Jack Challoner

100

Pages

5-7

Hours to read

10000

Total words

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by Jack Challoner

Synopsis

An accessible and engaging guide to the atom, the smallest, most fundamental constituent of matter.

Until now, popular science has relegated the atom to a supporting role in defining the different chemical elements of the periodic table. In this book, Jack Challoner places the atom at center stage. The Atom investigates the quest to identify the smallest, most fundamental constituents of matter—and how that quest helps us to understand what everything is made of and how it all works. Challoner covers a wide range of topics—including the development of scientific thinking about atoms and the basic structure of atoms; how atomic interactions account for the familiar properties of everyday materials; the power of the atomic nucleus; and what the mysterious quantum realm of subatomic particles can tell us about the very nature of reality.

Illustrated in color throughout, The Atom offers clear answers to questions we have all pondered, as well as some we have never even dreamed of. It describes the amazing discoveries scientists have made about the fundamental building blocks of matter—from quarks to nuclear fission to the “God particle”—and explains them accessibly and concisely. The Atom is the engaging and straightforward introduction to the topic that we didn’t get in school.

>  GET THE EBOOK  <

Irresistible

Pages

Hours to read

Total words

by

SKU N/A Categories , ,

Description

Synopsis

Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.

In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today’s products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.

By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.

Additional information

Format

Hardcover, Paperback

Get notified when THE VISION is update

The Atom: A Visual Tour (The MIT Press)

  • 100 Pages

  • 5-7 Hours to read

  • 10000 Total words

An accessible and engaging guide to the atom, the smallest, most fundamental constituent of matter. Until now, popular science has relegated the atom to a supporting role in defining the different chemical elements of the...

Invisible Girl

  • Pages

  • Hours to read

  • Total words

“I absolutely loved***Invisible Girl—***Lisa Jewell has a way of combining furiously twisty, utterly gripping plots with wonderfully rich characterization—she has such compassion for her characters, and we feel we know them utterly… A triumph!” —Lucy Foley, New...

The 20th Victim

  • Pages

  • Hours to read

  • Total words

Sergeant Lindsay Boxer tackles an ambitious case that spans San Francisco, L.A., and Chicago in this pulse-pounding thriller of "smart characters" and "shocking twists" (Lisa Gardner, #1 New York Times bestselling author). Three victims, three bullets, three...